World Hepatitis Day is an annual event on the 28th July that provides international focus for patient groups and people living with viral hepatitis. It is an opportunity to raise awareness and influence real change in disease prevention and access to testing and treatment.
Every year World Hepatitis Day gets bigger and better. With the help of social video specialists Red Pill, their yearly campaigns draw attention to this terrible virus in an innovative fashion.
Last year we had the pleasure of collaborating with Red Pill in producing the 'Three Unwise Monkeys' video for World Hepatitis Day 2013. The video reached over 1 million views from around the world, aided by comedian Stephen Fry's support for the charitable cause. The results and feedback were very encouraging, and we were thrilled it helped to build awareness of viral hepatitis.
To find out more on how we overcame the technical challenges faced, read our case study.
2014's campaign 'Think Again', uses a catchy informative song featuring hand puppeteer Lejo, and Red Pill have once again achieved remarkable results. We highly recommend you check out this song, but more importantly, listen to the underlying message.